by Vince on January 19, 2010
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We’ve all seen social media do some pretty amazing things. From increasing the awareness about the Haiti earthquake to giving “Pants on the Ground” the attention it so rightfully needed. Some TV shows have embraced social media and engaged with their viewers, which, I can imagine, can only be a good thing for them. The question is, could a struggling TV show use social media to bring in new viewers and have more people hitting “record” on their Tivo remote?
Let’s take a look at a few shows and their social media efforts and determine if social media may or may not be factor in their strength/weakness.
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Technorati Tags: social media
by Vince on July 19, 2009
I’m a strong proponent of social media. I think everyone can benefit from it and I think everyone, large or small, should be doing it (at least to some degree). I recently spoke at the Salt Lake City chapter of the Social Media Club where I spoke with Jordan Lebaron & Chris Bennett about the effects of social media on SEO (PDF download). I spoke primarily on how local companies can implement simple social strategies to boost their brand recognition and overall exposure in the Engines.
After reading David Mihm’s incredible post on Search Engine Land labeled, “Do-It-Yourself SEO Advice For SMBs” he mentions in #6 to “Get Social. As I said above, I believe ANY site can benefit from social media and 99% of the time, the companies that are engaging in social media effectively are the ones that are out-ranking their competitors. A short while back, 97th Floor had a whole series dedicated to providing ideas and examples of local companies that could use social media. They called it Viral Marketing Idea Friday (great ideas and definitely worth a read).
Start Getting Started
Most people (or their companies) don’t get started in social media because they feel they won’t be able to contribute. Balderdash! Any site can become an authority on SOME subject and excel in that. If you don’t have a blog on your site (shame on you, firstly), get it installed and start posting info pertinent to your niche. Seriously, getting started and publishing new, fresh content is the first (and often the best) decision you can make towards viral marketing. Put together some content or lists based off of the geo-targeted location of your business.
Become the resource for news in your area. That’s what Google wants when defining SERPs, provide a list of the best sushi joints if you’re a local restaurant or places in your area to heal/rehabilitate different parts of your body, naming specialists. By providing information that is both relevant and local, you give your visitors what they want as well as content worthy of being shared.
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Technorati Tags: social media, viral marketing
by Vince on June 22, 2009
