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Thanks to ChrisG’s post on finding post ideas when you’re stuck, I headed to the DP forums for some juice and found this little nugget:
http://forums.digitalpoint.com/showthread.php?t=814856
Smitts has $5,000 to spend on his 2 websites and is curious on what to spend it on. Up until this point, he mentions he has spent his marketing budget on the following:
- PPC
- Blog Posts
- Social Networking (mentions he built up the network within each site himself)
- CPM
- Yahoo Directory
He’s had little-to-no success at this point and wants to determine where to go from here with his much larger budget. The discussion gets somewhat heated and everyone seems to have their own opinion, but it all really just boils down to people recommending SEO, PPC, Social Marketing and the like.
I asked around (mind you, my Plurk account is no doshdosh or problogger) and it seems people are recommending things more like design & content, which is what I agree with. I believe it’s important to focus on usability and customer interaction before you start considering where to get links and what blogs/social sites you should promote yourself in. A design from this guy would do you well and would help reach you clients in a way that you may not have thought about on your own. There’s been plenty of regurgitated blog posts on design and I don’t know a thing about it, so I’ll leave it at that.
Content is going to be great benefit to you in both the short and long term of your marketing campaign. Content is not only just great for Google’s spiders, but it’s great for getting new links (if you’re focusing on writing quality content, of course). Jim Boykin did a great post a while back on creating content pages for the sake of link building that is a must read.
