Seems as though everyone these days is catching on to the social media bandwagon lately. Twitter was a huge one last week, what talk show DIDN’T talk about it last week, really?
Whether you consider yourself a guru (which you probably really aren’t…sorry) or not (most likely), you’re brainstorming and you’re putting together stuff that’ll hopefully make it in front of many twitterers, diggers and the like. Getting your piece ready to be launched and receive the proper attention is all about what you do beforehand. Preparing your linkbait, widgetbait, whatever is what will make or break the success of its outreach and exposure.
Here are a few things you should consider doing before pushing “submit” on your favorite social site.
It’s not difficult to find some of the crazy ads that have made it on to digg over the last year or so. Heck, just check out Flickr and Google Images and you’ll find plenty! According to the Silicon Alley Insider, Digg’s ads are getting more and more targeted, which is about time seeing as though it’s almost been a couple of years since Kevin said himself on Digg’s blog:
“…there won’t be anymore ‘dancing monkeys ads’ and the design will remain uncluttered.”
Which, if you remember, had a lot to do with those ANNOYING auto-playing audio ads!
You know…he’s right, I don’t believe I’ve seen any “dancing monkeys”, but I’ve seen some pretty disturbing and continually irrelevant ads still being popping up. The reason I decided to write this post was because of a new ad that I saw today for the first time (it had been a while since I’d seen anything tasteless). It was for a Forex Trading program, but if you look at where the wording is in the ad, you’ll see their main focus:
After reading Matt McGee’s awesome post on Why Trust Matters in Search, I saw some of his commenters talking about building trust with individual clients and it got me thinking about what I’ve done personally to retain my clientele. I’ve had my fair share of ups, downs and everything in the middle with my clients and although Primary Affect hasn’t been around all too long, we’ve stayed consistent and have even gotten busier which has been awesome!
Here are few pointers that I’ve found have worked real well for me:
1. Stay In Touch!
I hate waiting for emails. I hate it!! The funny thing about that is that I hate responding to emails…so it’s a catch 22, unfortunately. Whether you have one of those clients that doesn’t say much, or it’s one that sends you an email everyday asking, “so when do you figure we’ll be #1?”, you have to keep them in the loop.
In my contracts with my clients, I mention that they’ll receive 1-2 ranking reports per month (more if requested). The now expect that and I’m held accountable. I actually like to be accountable because I know myself well enough to know whether I’ll do it or not. I’m no control-freak, but I do like control.
After reading Matt McGee’s awesome post on