Pointers for Choosing a Video Production Outfit
You will find lots of video production companies these days, and they’re not at all difficult to find. Picking the right one is the real challenge.
So what’s a great way to get started? Do you approach your friends or business associates for referrals, or do you just get looking online? Below are five tips to help make the job easier:
Look at their work.
First off, you’d like to look at their work. Is their content creative and professional-quality? Watching a few demos in a row can make them all seem the same, but it’s the nuances that you need to look for, such as skin tone. But of course, it’s never just a technical thing. Make sure you like the videos’ total look and vibe before you continue further.
Talk to some of the company’s past customers.
When exploring their portfolio, take note of those clients of the company whose videos you’ve seen. When it’s time to interview the video company, ask for the contact information of those clients you’ve listed. If they’re uncooperative, that’s a big red flag right there. Without a doubt, customer references are extremely helpful as you try to get to know a video production company – they’re based on actual experiences of actual clients!
See how committed they are to meeting your particular needs.
You can tell a lot about a company just by their interest in knowing more about you and your expectations from your project. Price most definitely matters, but what benefits await you in exchange for that cost? If they quote you for a job that they know practically nothing about, how can they even come close to meeting your needs? They first have to know what the project is for before they can produce the right output, given the budget at hand.
Strike a balance between quality and quantity.
While price is clearly an issue, you have to find a video production company that is more conscious about customer satisfaction. In the end, when tons of videos are created daily, only quality ones will make an impact.
Look for personal chemistry.
It may be easy for video production companies to hype themselves up on the front end, but let’s go back to tip #2: are any of those clients excited by the prospect of bringing them on board again? Video production is no joke – it is a long and tedious process that only works for people who can at least get along as a team. Take note that being the client, you play a crucial part in ensuring a successful outcome for your project. Unless you are happy to work with your video partner, this role can be extremely difficult to fulfill.