Email lists are special lists of email addresses and names of people who gives you permission in sending updates and promotions from your business.
You can in fact build your email lists inside the marketing software and in sending bulk email notifications for all about your online store, business services or perhaps blog updates.
According to a study that’s made by the Direct Marketing Association, email marketing is actually about 4300{5274d1ae3860945fa15d426e958880b0f2a6803952401e8fc3fb783652a5ddc5} on ROI or return on investment for businesses in the U.S. The fact that email subscribers have joined your email list from the website and also verified the identity through clicking on the link, they have the interest on what you can offer them. This in fact is actually why they usually end up being paying customers.
Also, email lists usually ends up getting higher conversions compared to social media campaigns. Below are some of the reasons as to why email is a powerful communication channel.
Email is actually Personal
Email will be able to allow you in landing to a user’s inbox. There is also no ranking system that limits your reach. It is something that’s personal and direct.
It is Purposeful
For them to get updates from you, the user will fill out a form in signing up for the email list and in confirming their email address. Someone who does this work is usually interested to hear from you and they also are more receptive to your message.
Email is also Targeted
As what was mentioned before, the user in fact already shows interest on your content or product. Because you know already on what they like, you could deliver it highly relevant offers in order to get a much better result.
Owning the Email List
Your social media campaigns as well as SEO efforts could go to waste if such platforms change on their policies. But, you actually own your email list and this is not influenced by the decisions of other businesses.
One-on-One Option
People actually read email through the privacy of the inbox. The messages is not on a public timeline or in a newsfeed. They will also be able to ask you questions directly with confidence and also in private. It will help in building trust and connection.
A lot of People Uses Email a Day
Popular social media usually have billions of daily active users. What you probably have heard would be on the number of people who use email each day.
Each of the internet user usually have at least one email account. Recent research in fact shows that there are about 3.8 billion email accounts that are active. This would be about half the population of the world.
This actually is why each smart business today have an email list.
The big name brands also have learned about this lesson for a very long time ago and is the reason why they spend lots of money on social media campaigns in order to get people in signing up on their email lists.
They also understand that email marketing is considered to be the best long-term investment and have higher returns due to the reason where people continue in getting the message at lower cost for longer periods of time.